• Waterloo is a fast-growing supplier of sparkling water in the US

    • Founded in 2017, Waterloo is based in Austin, Texas

    • Waterloo sells 10+ flavors of sparkling water into a variety of mass, grocery and natural retailers across the United States

    • Waterloo sparkling water is differentiated in the marketplace through higher levels of flavor and carbonation versus its competitors as well as the broad health attributes it offers: calorie-free, sodium-free, gluten-free, Paleo, Whole 30 Approved, non-GMO, BPA-free cans, Kosher and Vegan, among others

  • JWLMP, together with a consortium of investors including Flexis Capital, Moore Strategic Ventures and Eurazeo Brands, acquired Waterloo in August 2020

    • JWLMP was involved in due diligence, management meetings and fundraising throughout the process

    • JWLMP leveraged its industry knowledge and expertise from work with retailers and other consumer brands 

  • JWLMP will also be involved in the investment post-close

    • Stephen Sadove will serve as Chairman; Jerry W. Levin will be a member of the Board of Directors

    • JWLMP will work with the Company to enhance the marketing plan as well as participate in line reviews, operating reviews and strategic review meetings 

JW Levin Management Partners.  All Rights Reserved 2017.